Cardless

Summary

Cardless, a San Francisco-based platform focused on branded credit cards, has raised $60 million in a Series C funding round led by Spark Capital. Other investors in the round include Activant Capital, Industry Ventures, and Pear VC. The company is betting on a future where all consumer financial services resemble branded credit cards, offering rewards like airline miles through partnerships with non-bank businesses. Cardless President Michael Spelfogel highlighted this shift by proposing the integration of such incentives into other financial products, such as savings accounts. The funding aims to further the company’s goal of expanding branded financial solutions and enhancing customer loyalty.